: Most-Read Full-Text Articles http://mtq.sagepub.com/ Most-read rankings are recalculated at the beginning of the month based on usage of full-text and PDF views for the previous month. 2009-11-04 <![CDATA[Working consumers: the next step in marketing theory?]]> http://mtq.sagepub.com/cgi/content/short/9/3/315?rss=1&ssource=mfc Sep 1, 2009; 9:315-339
Article]]> Bernard Cova, Daniele Dalli 2009-09-01 10.1177/1470593109338144 SAGE Publications <![CDATA[Identity, consumption and narratives of socialization]]> http://mtq.sagepub.com/cgi/content/short/9/1/75?rss=1&ssource=mfc Mar 1, 2009; 9:75-94
Article]]> Avi Shankar, Richard Elliott, James A. Fitchett 2009-03-01 10.1177/1470593108100062 SAGE Publications <![CDATA[Corporate branding and brand architecture: a conceptual framework]]> http://mtq.sagepub.com/cgi/content/short/9/1/39?rss=1&ssource=mfc Mar 1, 2009; 9:39-54
Article]]> Laurent Muzellec, Mary C. Lambkin 2009-03-01 10.1177/1470593108100060 SAGE Publications <![CDATA[Are we measuring the same attitude? Understanding media effects on attitude towards advertising]]> http://mtq.sagepub.com/cgi/content/short/7/4/353?rss=1&ssource=mfc Dec 1, 2007; 7:353-377
Article]]> Soo Jiuan Tan, Lily Chia 2007-12-01 10.1177/1470593107083162 SAGE Publications <![CDATA[Conceptualizing and measuring brand salience]]> http://mtq.sagepub.com/cgi/content/short/4/4/327?rss=1&ssource=mfc Dec 1, 2004; 4:327-342
Article]]> Jenni Romaniuk, Byron Sharp 2004-12-01 10.1177/1470593104047643 SAGE Publications <![CDATA[The political brand: A consumer perspective]]> http://mtq.sagepub.com/cgi/content/short/9/2/209?rss=1&ssource=mfc Jun 1, 2009; 9:209-226
Article]]> Gareth Smith, Alan French 2009-06-01 10.1177/1470593109103068 SAGE Publications <![CDATA[On defining marketing: finding a new roadmap for marketing]]> http://mtq.sagepub.com/cgi/content/short/6/4/395?rss=1&ssource=mfc Dec 1, 2006; 6:395-417
Article]]> Christian Gronroos 2006-12-01 10.1177/1470593106069930 SAGE Publications <![CDATA[Marketing and the structuration of organizational learning]]> http://mtq.sagepub.com/cgi/content/short/9/3/341?rss=1&ssource=mfc Sep 1, 2009; 9:341-368
Article]]> Linda D. Peters, Jule B. Gassenheimer, Wesley J. Johnston 2009-09-01 10.1177/1470593109338146 SAGE Publications <![CDATA[Political marketing management and theories of democracy]]> http://mtq.sagepub.com/cgi/content/short/9/2/165?rss=1&ssource=mfc Jun 1, 2009; 9:165-188
Article]]> Stephan C. Henneberg, Margaret Scammell, Nicholas J. O''Shaughnessy 2009-06-01 10.1177/1470593109103060 SAGE Publications <![CDATA[The concept of perceived value: a systematic review of the research]]> http://mtq.sagepub.com/cgi/content/short/7/4/427?rss=1&ssource=mfc Dec 1, 2007; 7:427-451
Article]]> Raquel Sanchez-Fernandez, M. Angeles Iniesta-Bonillo 2007-12-01 10.1177/1470593107083165 SAGE Publications <![CDATA[Branding in the post-internet era]]> http://mtq.sagepub.com/cgi/content/short/9/1/141?rss=1&ssource=mfc Mar 1, 2009; 9:141-144
Article]]> George Christodoulides 2009-03-01 10.1177/1470593108100071 SAGE Publications <![CDATA[A cybernetic communication model for advertising]]> http://mtq.sagepub.com/cgi/content/short/7/4/307?rss=1&ssource=mfc Dec 1, 2007; 7:307-334
Article]]> Chris Miles 2007-12-01 10.1177/1470593107083159 SAGE Publications <![CDATA[The cultural codes of branding]]> http://mtq.sagepub.com/cgi/content/short/9/1/123?rss=1&ssource=mfc Mar 1, 2009; 9:123-126
Article]]> Jonathan E. Schroeder 2009-03-01 10.1177/1470593108100067 SAGE Publications <![CDATA[Considerations on the evolution of political marketing theory]]> http://mtq.sagepub.com/cgi/content/short/9/2/149?rss=1&ssource=mfc Jun 1, 2009; 9:149-164
Article]]> Patrick Butler, Phil Harris 2009-06-01 10.1177/1470593109103022 SAGE Publications <![CDATA[Adopting a service logic for marketing]]> http://mtq.sagepub.com/cgi/content/short/6/3/317?rss=1&ssource=mfc Sep 1, 2006; 6:317-333
Article]]> Christian Gronroos 2006-09-01 10.1177/1470593106066794 SAGE Publications <![CDATA[Service-dominant logic: reactions, reflections and refinements]]> http://mtq.sagepub.com/cgi/content/short/6/3/281?rss=1&ssource=mfc Sep 1, 2006; 6:281-288
Article]]> Robert F. Lusch, Stephen L. Vargo 2006-09-01 10.1177/1470593106066781 SAGE Publications <![CDATA[Foundations of Consumer Behaviour Analysis]]> http://mtq.sagepub.com/cgi/content/short/1/2/165?rss=1&ssource=mfc Jun 1, 2001; 1:165-199
Article]]> Gordon R. Foxall 2001-06-01 10.1177/147059310100100202 SAGE Publications <![CDATA[The foundations of relationship marketing: reciprocity and trade relations]]> http://mtq.sagepub.com/cgi/content/short/9/1/9?rss=1&ssource=mfc Mar 1, 2009; 9:9-38
Article]]> Mark Tadajewski 2009-03-01 10.1177/1470593108100058 SAGE Publications <![CDATA[The interactive effects of colors and products on perceptions of brand logo appropriateness]]> http://mtq.sagepub.com/cgi/content/short/6/1/63?rss=1&ssource=mfc Mar 1, 2006; 6:63-83
Article]]> Paul A. Bottomley, John R. Doyle 2006-03-01 10.1177/1470593106061263 SAGE Publications <![CDATA[Consumer attitudes towards female nudity in advertising: An empirical study]]> http://mtq.sagepub.com/cgi/content/short/5/4/397?rss=1&ssource=mfc Dec 1, 2005; 5:397-432
Article]]> Andrea C. Beetles, Lloyd C. Harris 2005-12-01 10.1177/1470593105058822 SAGE Publications <![CDATA[From goods to service branding: An integrative perspective]]> http://mtq.sagepub.com/cgi/content/short/9/1/107?rss=1&ssource=mfc Mar 1, 2009; 9:107-111
Article]]> Roderick J. Brodie 2009-03-01 10.1177/1470593108100064 SAGE Publications <![CDATA[Arts and aesthetics: Marketing and cultural production]]> http://mtq.sagepub.com/cgi/content/short/6/1/11?rss=1&ssource=mfc Mar 1, 2006; 6:11-39
Article]]> Alladi Venkatesh, Laurie A. Meamber 2006-03-01 10.1177/1470593106061261 SAGE Publications <![CDATA[A history of schools of marketing thought]]> http://mtq.sagepub.com/cgi/content/short/5/3/239?rss=1&ssource=mfc Sep 1, 2005; 5:239-281
Article]]> Eric H. Shaw, D. G.Brian Jones 2005-09-01 10.1177/1470593105054898 SAGE Publications <![CDATA[Psychoanalyzing kleptomania]]> http://mtq.sagepub.com/cgi/content/short/7/4/335?rss=1&ssource=mfc Dec 1, 2007; 7:335-352
Article]]> Ronald A. Fullerton 2007-12-01 10.1177/1470593107083160 SAGE Publications <![CDATA[When brands get branded]]> http://mtq.sagepub.com/cgi/content/short/9/1/131?rss=1&ssource=mfc Mar 1, 2009; 9:131-136
Article]]> Frank Huber, Johannes Vogel, Frederik Meyer 2009-03-01 10.1177/1470593108100069 SAGE Publications <![CDATA[Political marketing and stakeholder engagement]]> http://mtq.sagepub.com/cgi/content/short/9/2/243?rss=1&ssource=mfc Jun 1, 2009; 9:243-256
Article]]> Andrew Hughes, Stephen Dann 2009-06-01 10.1177/1470593109103070 SAGE Publications <![CDATA[Towards an identity-based branding]]> http://mtq.sagepub.com/cgi/content/short/9/1/113?rss=1&ssource=mfc Mar 1, 2009; 9:113-118
Article]]> Christoph Burmann, Sabrina Hegner, Nicola Riley 2009-03-01 10.1177/1470593108100065 SAGE Publications <![CDATA[Brands as relationship facilitators in consumer markets]]> http://mtq.sagepub.com/cgi/content/short/9/1/127?rss=1&ssource=mfc Mar 1, 2009; 9:127-130
Article]]> Cleopatra Veloutsou 2009-03-01 10.1177/1470593108100068 SAGE Publications <![CDATA[Towards the holy grail of defining `brand']]> http://mtq.sagepub.com/cgi/content/short/9/1/101?rss=1&ssource=mfc Mar 1, 2009; 9:101-105
Article]]> Leslie de Chernatony 2009-03-01 10.1177/1470593108100063 SAGE Publications <![CDATA[Towards new conceptualizations of branding: theories of the middle range]]> http://mtq.sagepub.com/cgi/content/short/9/1/95?rss=1&ssource=mfc Mar 1, 2009; 9:95-100
Article]]> Roderick J. Brodie, Leslie de Chernatony 2009-03-01 10.1177/1470593108100057 SAGE Publications <![CDATA[Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising]]> http://mtq.sagepub.com/cgi/content/short/4/1-2/113?rss=1&ssource=mfc Jun 1, 2004; 4:113-136
Article]]> Barbara J. Phillips, Edward F. McQuarrie 2004-06-01 10.1177/1470593104044089 SAGE Publications <![CDATA[Selling terror: The symbolization and positioning of Jihad]]> http://mtq.sagepub.com/cgi/content/short/9/2/227?rss=1&ssource=mfc Jun 1, 2009; 9:227-241
Article]]> Nicholas J. O''Shaughnessy, Paul R. Baines 2009-06-01 10.1177/1470593109103069 SAGE Publications <![CDATA[The reflexive consumer]]> http://mtq.sagepub.com/cgi/content/short/8/3/299?rss=1&ssource=mfc Sep 1, 2008; 8:299-317
Article]]> Antony Beckett, Ajit Nayak 2008-09-01 10.1177/1470593108093558 SAGE Publications <![CDATA[Revisiting Consumption Experience: A More Humble but Complete View of the Concept]]> http://mtq.sagepub.com/cgi/content/short/3/2/267?rss=1&ssource=mfc Jun 1, 2003; 3:267-286
Article]]> Antonella Caru, Bernard Cova 2003-06-01 10.1177/14705931030032004 SAGE Publications <![CDATA[The Critical Contribution of Social Marketing: Theory and Application]]> http://mtq.sagepub.com/cgi/content/short/3/3/305?rss=1&ssource=mfc Sep 1, 2003; 3:305-322
Article]]> Gerard Hastings, Michael Saren 2003-09-01 10.1177/147059310333005 SAGE Publications <![CDATA[Ain't misbehavin' consumption in a moralized brandscape]]> http://mtq.sagepub.com/cgi/content/short/7/4/407?rss=1&ssource=mfc Dec 1, 2007; 7:407-425
Article]]> Miriam Salzer-Morling, Lars Strannegard 2007-12-01 10.1177/1470593107083164 SAGE Publications <![CDATA[Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence]]> http://mtq.sagepub.com/cgi/content/short/4/1-2/31?rss=1&ssource=mfc Jun 1, 2004; 4:31-58
Article]]> Robert E. Smith, Xiaojing Yang 2004-06-01 10.1177/1470593104044086 SAGE Publications <![CDATA[Towards evidence-based marketing: the case of childhood obesity]]> http://mtq.sagepub.com/cgi/content/short/7/4/379?rss=1&ssource=mfc Dec 1, 2007; 7:379-406
Article]]> Martine Stead, Laura McDermott, Gerard Hastings 2007-12-01 10.1177/1470593107083163 SAGE Publications <![CDATA[Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing]]> http://mtq.sagepub.com/cgi/content/short/6/2/123?rss=1&ssource=mfc Jun 1, 2006; 6:123-162
Article]]> A. Fuat Firat, Nikhilesh Dholakia 2006-06-01 10.1177/1470593106063981 SAGE Publications <![CDATA[Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View]]> http://mtq.sagepub.com/cgi/content/short/3/1/119?rss=1&ssource=mfc Mar 1, 2003; 3:119-143
Article]]> Matthias Gouthier, Stefan Schmid 2003-03-01 10.1177/1470593103003001007 SAGE Publications <![CDATA[Integrating brand, retailer and end-customer perspectives]]> http://mtq.sagepub.com/cgi/content/short/9/1/137?rss=1&ssource=mfc Mar 1, 2009; 9:137-140
Article]]> Mark Glynn 2009-03-01 10.1177/1470593108100070 SAGE Publications <![CDATA[Social-Servicescape Conceptual Model]]> http://mtq.sagepub.com/cgi/content/short/3/4/447?rss=1&ssource=mfc Dec 1, 2003; 3:447-475
Article]]> Alastair Tombs, Janet R. McColl-Kennedy 2003-12-01 10.1177/1470593103040785 SAGE Publications <![CDATA[Brand community in search of theory: An endless spiral of ambiguity]]> http://mtq.sagepub.com/cgi/content/short/9/1/119?rss=1&ssource=mfc Mar 1, 2009; 9:119-122
Article]]> Mark Gabbott, Colin Jevons 2009-03-01 10.1177/1470593108100066 SAGE Publications <![CDATA[A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No]]> http://mtq.sagepub.com/cgi/content/short/9/3/259?rss=1&ssource=mfc Sep 1, 2009; 9:259-313
Article]]> Morris B. Holbrook 2009-09-01 10.1177/1470593109338141 SAGE Publications <![CDATA[Producing marketing: towards a social-phenomenology of marketing work]]> http://mtq.sagepub.com/cgi/content/short/7/3/271?rss=1&ssource=mfc Sep 1, 2007; 7:271-290
Article]]> Peter Svensson 2007-09-01 10.1177/1470593107080346 SAGE Publications <![CDATA[Markets, market-making and marketing]]> http://mtq.sagepub.com/cgi/content/short/7/3/211?rss=1&ssource=mfc Sep 1, 2007; 7:211-226
Article]]> Luis Araujo 2007-09-01 10.1177/1470593107080342 SAGE Publications <![CDATA[Weaving a web: subaltern consumers, rising consumer culture, and television]]> http://mtq.sagepub.com/cgi/content/short/8/3/227?rss=1&ssource=mfc Sep 1, 2008; 8:227-252
Article]]> Rohit Varman, Russell W. Belk 2008-09-01 10.1177/1470593108093555 SAGE Publications <![CDATA[Death of a metaphor: reviewing the `marketing as relationships' frame]]> http://mtq.sagepub.com/cgi/content/short/8/2/167?rss=1&ssource=mfc Jun 1, 2008; 8:167-187
Article]]> Lisa O''Malley, Maurice Patterson, Helen Kelly-Holmes 2008-06-01 10.1177/1470593108089203 SAGE Publications <![CDATA[The influence of culture upon consumers' desired value perceptions: A research agenda]]> http://mtq.sagepub.com/cgi/content/short/5/2/139?rss=1&ssource=mfc Jun 1, 2005; 5:139-163
Article]]> Jeffrey W. Overby, Robert B. Woodruff, Sarah Fisher Gardial 2005-06-01 10.1177/1470593105052468 SAGE Publications <![CDATA[A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing]]> http://mtq.sagepub.com/cgi/content/short/9/2/189?rss=1&ssource=mfc Jun 1, 2009; 9:189-208
Article]]> Aron O''Cass 2009-06-01 10.1177/1470593109103066 SAGE Publications