: Most-Cited Full-Text Articles http://mtq.sagepub.com/ Most-cited rankings are recalculated at the beginning of the month and are based on citations to articles on this journal site from articles in other HighWire-hosted journals. 2009-11-04 <![CDATA[What Is Marketing Knowledge?: Stage I: forms of marketing knowledge]]> http://mtq.sagepub.com/cgi/content/short/1/1/9?rss=1&ssource=mfc Mar 1, 2001; 1:9-26
Article]]> John R. Rossiter 2001-03-01 10.1177/147059310100100101 SAGE Publications <![CDATA[Service-dominant logic: reactions, reflections and refinements]]> http://mtq.sagepub.com/cgi/content/short/6/3/281?rss=1&ssource=mfc Sep 1, 2006; 6:281-288
Article]]> Robert F. Lusch, Stephen L. Vargo 2006-09-01 10.1177/1470593106066781 SAGE Publications <![CDATA[How the Emphasis on 'Original' Empirical Marketing Research Impedes Knowledge Development]]> http://mtq.sagepub.com/cgi/content/short/2/4/381?rss=1&ssource=mfc Dec 1, 2002; 2:381-402
Article]]> Raymond Hubbard, R. Murray Lindsay 2002-12-01 10.1177/147059310200200408 SAGE Publications <![CDATA[Remembering motivation research: toward an alternative genealogy of interpretive consumer research]]> http://mtq.sagepub.com/cgi/content/short/6/4/429?rss=1&ssource=mfc Dec 1, 2006; 6:429-466
Article]]> Mark Tadajewski 2006-12-01 10.1177/1470593106069931 SAGE Publications <![CDATA[The ordering of marketing theory: the influence of McCarthyism and the Cold War]]> http://mtq.sagepub.com/cgi/content/short/6/2/163?rss=1&ssource=mfc Jun 1, 2006; 6:163-199
Article]]> Mark Tadajewski 2006-06-01 10.1177/1470593106063982 SAGE Publications <![CDATA[A history of schools of marketing thought]]> http://mtq.sagepub.com/cgi/content/short/5/3/239?rss=1&ssource=mfc Sep 1, 2005; 5:239-281
Article]]> Eric H. Shaw, D. G.Brian Jones 2005-09-01 10.1177/1470593105054898 SAGE Publications <![CDATA[Marketing Images: Construct Definition, Measurement Issues, and Theory Development]]> http://mtq.sagepub.com/cgi/content/short/1/2/201?rss=1&ssource=mfc Jun 1, 2001; 1:201-224
Article]]> Barbara Stern, George M. Zinkhan, Anupam Jaju 2001-06-01 10.1177/147059310100100203 SAGE Publications <![CDATA[On the nature of markets and their practices]]> http://mtq.sagepub.com/cgi/content/short/7/2/137?rss=1&ssource=mfc Jun 1, 2007; 7:137-162
Article]]> Hans Kjellberg, Claes-Fredrik Helgesson 2007-06-01 10.1177/1470593107076862 SAGE Publications <![CDATA[On defining marketing: finding a new roadmap for marketing]]> http://mtq.sagepub.com/cgi/content/short/6/4/395?rss=1&ssource=mfc Dec 1, 2006; 6:395-417
Article]]> Christian Gronroos 2006-12-01 10.1177/1470593106069930 SAGE Publications <![CDATA[Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum]]> http://mtq.sagepub.com/cgi/content/short/6/3/275?rss=1&ssource=mfc Sep 1, 2006; 6:275-280
Article]]> Robert Aitken, David Ballantyne, Phil Osborne, John Williams 2006-09-01 10.1177/1470593106066780 SAGE Publications <![CDATA[Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking]]> http://mtq.sagepub.com/cgi/content/short/2/1/5?rss=1&ssource=mfc Mar 1, 2002; 2:5-28
Article]]> Roderick J. Brodie, Mark S. Glynn, Joel van Durme 2002-03-01 10.1177/147059310200200101 SAGE Publications <![CDATA[On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making]]> http://mtq.sagepub.com/cgi/content/short/2/4/355?rss=1&ssource=mfc Dec 1, 2002; 2:355-362
Article]]> Berend Wierenga 2002-12-01 10.1177/147059310200200405 SAGE Publications <![CDATA[Towards a Critical Multicultural Marketing Theory]]> http://mtq.sagepub.com/cgi/content/short/2/2/207?rss=1&ssource=mfc Jun 1, 2002; 2:207-236
Article]]> Dawn Burton 2002-06-01 10.1177/147059310222004 SAGE Publications <![CDATA[Markets, market-making and marketing]]> http://mtq.sagepub.com/cgi/content/short/7/3/211?rss=1&ssource=mfc Sep 1, 2007; 7:211-226
Article]]> Luis Araujo 2007-09-01 10.1177/1470593107080342 SAGE Publications <![CDATA[The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?]]> http://mtq.sagepub.com/cgi/content/short/6/3/363?rss=1&ssource=mfc Sep 1, 2006; 6:363-379
Article]]> Roderick J. Brodie, Mark S. Glynn, Victoria Little 2006-09-01 10.1177/1470593106066797 SAGE Publications <![CDATA[Adopting a service logic for marketing]]> http://mtq.sagepub.com/cgi/content/short/6/3/317?rss=1&ssource=mfc Sep 1, 2006; 6:317-333
Article]]> Christian Gronroos 2006-09-01 10.1177/1470593106066794 SAGE Publications <![CDATA[Further evolving the new dominant logic of marketing: from services to the social construction of markets]]> http://mtq.sagepub.com/cgi/content/short/6/3/299?rss=1&ssource=mfc Sep 1, 2006; 6:299-316
Article]]> Lisa Penaloza, Alladi Venkatesh 2006-09-01 10.1177/1470593106066789 SAGE Publications <![CDATA[Research Note: Marketing ideology and criticism: Legitimacy and legitimization]]> http://mtq.sagepub.com/cgi/content/short/6/2/245?rss=1&ssource=mfc Jun 1, 2006; 6:245-262
Article]]> Gilles Marion 2006-06-01 10.1177/1470593106063985 SAGE Publications <![CDATA[Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing]]> http://mtq.sagepub.com/cgi/content/short/6/2/123?rss=1&ssource=mfc Jun 1, 2006; 6:123-162
Article]]> A. Fuat Firat, Nikhilesh Dholakia 2006-06-01 10.1177/1470593106063981 SAGE Publications <![CDATA[The fourth hermeneutic in marketing theory]]> http://mtq.sagepub.com/cgi/content/short/5/2/185?rss=1&ssource=mfc Jun 1, 2005; 5:185-203
Article]]> Sid Lowe, Adrian N. Carr, Michael Thomas, Lorraine Watkins-Mathys 2005-06-01 10.1177/1470593105052471 SAGE Publications <![CDATA[Ambi-Diegetic Music in Films as a Product Design and -Placement Strategy: The Sweet Smell of Success]]> http://mtq.sagepub.com/cgi/content/short/4/3/171?rss=1&ssource=mfc Sep 1, 2004; 4:171-185
Article]]> Morris B. Holbrook 2004-09-01 10.1177/1470593104045535 SAGE Publications <![CDATA[Designating Opponents in Empirical Research Reports: The Rhetoric of 'Interestingness' in Consumer Research]]> http://mtq.sagepub.com/cgi/content/short/3/4/477?rss=1&ssource=mfc Dec 1, 2003; 3:477-501
Article]]> Mark S. Johnson 2003-12-01 10.1177/1470593103040783 SAGE Publications <![CDATA[Social-Servicescape Conceptual Model]]> http://mtq.sagepub.com/cgi/content/short/3/4/447?rss=1&ssource=mfc Dec 1, 2003; 3:447-475
Article]]> Alastair Tombs, Janet R. McColl-Kennedy 2003-12-01 10.1177/1470593103040785 SAGE Publications <![CDATA[Marketing in the Public Sector: Towards a Typology of Public Services]]> http://mtq.sagepub.com/cgi/content/short/3/4/427?rss=1&ssource=mfc Dec 1, 2003; 3:427-445
Article]]> Angus Laing 2003-12-01 10.1177/1470593103042005 SAGE Publications <![CDATA[Reading Wroe: On the Biopoetics of Alderson's Functionalism]]> http://mtq.sagepub.com/cgi/content/short/2/3/243?rss=1&ssource=mfc Sep 1, 2002; 2:243-271
Article]]> Stephen Brown 2002-09-01 10.1177/1470593102002003802 SAGE Publications <![CDATA[Living with Ambivalence: Attitudes to advertising in postmodern times]]> http://mtq.sagepub.com/cgi/content/short/1/1/91?rss=1&ssource=mfc Mar 1, 2001; 1:91-108
Article]]> Stephanie O''Donohoe 2001-03-01 10.1177/147059310100100104 SAGE Publications <![CDATA[Always Historicize!: Researching marketing history in a post-historical epoch]]> http://mtq.sagepub.com/cgi/content/short/1/1/49?rss=1&ssource=mfc Mar 1, 2001; 1:49-89
Article]]> Stephen Brown, Elizabeth C. Hirschman, Pauline Maclaran 2001-03-01 10.1177/147059310100100103 SAGE Publications <![CDATA[Are current research approaches inmarketing leading us astray?]]> http://mtq.sagepub.com/cgi/content/short/1/1/27?rss=1&ssource=mfc Mar 1, 2001; 1:27-48
Article]]> Evert Gummesson 2001-03-01 10.1177/147059310100100102 SAGE Publications <![CDATA[Incommensurable paradigms, cognitive bias and the politics of marketing theory]]> http://mtq.sagepub.com/cgi/content/short/8/3/273?rss=1&ssource=mfc Sep 1, 2008; 8:273-297
Article]]> Mark Tadajewski 2008-09-01 10.1177/1470593108093557 SAGE Publications <![CDATA[Heaven knows I'm miserable now]]> http://mtq.sagepub.com/cgi/content/short/6/4/485?rss=1&ssource=mfc Dec 1, 2006; 6:485-505
Article]]> Avi Shankar, Julie Whittaker, James A. Fitchett 2006-12-01 10.1177/1470593106069933 SAGE Publications <![CDATA[Rationalizing service logic, or understanding services as experience?]]> http://mtq.sagepub.com/cgi/content/short/6/3/381?rss=1&ssource=mfc Sep 1, 2006; 6:381-392
Article]]> Sharon Schembri 2006-09-01 10.1177/1470593106066798 SAGE Publications <![CDATA[Arts and aesthetics: Marketing and cultural production]]> http://mtq.sagepub.com/cgi/content/short/6/1/11?rss=1&ssource=mfc Mar 1, 2006; 6:11-39
Article]]> Alladi Venkatesh, Laurie A. Meamber 2006-03-01 10.1177/1470593106061261 SAGE Publications <![CDATA[The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing]]> http://mtq.sagepub.com/cgi/content/short/5/3/283?rss=1&ssource=mfc Sep 1, 2005; 5:283-307
Article]]> Karen F. A. Fox, Irina I. Skorobogatykh, Olga V. Saginova 2005-09-01 10.1177/1470593105054899 SAGE Publications <![CDATA[The uses of marketing theory: Constructs, research propositions, and managerial implications]]> http://mtq.sagepub.com/cgi/content/short/5/2/165?rss=1&ssource=mfc Jun 1, 2005; 5:165-184
Article]]> Joep P. Cornelissen, Andrew R. Lock 2005-06-01 10.1177/1470593105052469 SAGE Publications <![CDATA[Simon Litman (1873-1965): Pioneer marketing scholar]]> http://mtq.sagepub.com/cgi/content/short/4/4/343?rss=1&ssource=mfc Dec 1, 2004; 4:343-361
Article]]> D.G. Brian Jones 2004-12-01 10.1177/1470593104049350 SAGE Publications <![CDATA[The Critical Contribution of Social Marketing: Theory and Application]]> http://mtq.sagepub.com/cgi/content/short/3/3/305?rss=1&ssource=mfc Sep 1, 2003; 3:305-322
Article]]> Gerard Hastings, Michael Saren 2003-09-01 10.1177/147059310333005 SAGE Publications <![CDATA[Revisiting Consumption Experience: A More Humble but Complete View of the Concept]]> http://mtq.sagepub.com/cgi/content/short/3/2/267?rss=1&ssource=mfc Jun 1, 2003; 3:267-286
Article]]> Antonella Caru, Bernard Cova 2003-06-01 10.1177/14705931030032004 SAGE Publications <![CDATA[Managing Strategic Nets: A Capability Perspective]]> http://mtq.sagepub.com/cgi/content/short/3/2/209?rss=1&ssource=mfc Jun 1, 2003; 3:209-234
Article]]> Kristian Moller, Senja Svahn 2003-06-01 10.1177/14705931030032002 SAGE Publications <![CDATA[Relationship Marketing: Looking Back, Looking Forward]]> http://mtq.sagepub.com/cgi/content/short/3/1/159?rss=1&ssource=mfc Mar 1, 2003; 3:159-166
Article]]> David Ballantyne, Martin Christopher, Adrian Payne 2003-03-01 10.1177/1470593103003001009 SAGE Publications <![CDATA[A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm]]> http://mtq.sagepub.com/cgi/content/short/2/4/403?rss=1&ssource=mfc Dec 1, 2002; 2:403-418
Article]]> Shelby H. McIntyre, Max Sutherland 2002-12-01 10.1177/147059310200200409 SAGE Publications <![CDATA[The Five Forms of Transmissible, Usable marketing Knowledge]]> http://mtq.sagepub.com/cgi/content/short/2/4/369?rss=1&ssource=mfc Dec 1, 2002; 2:369-380
Article]]> John R. Rossiter 2002-12-01 10.1177/147059310200200407 SAGE Publications <![CDATA[Academic and Practitioner Theories of Marketing]]> http://mtq.sagepub.com/cgi/content/short/2/1/133?rss=1&ssource=mfc Mar 1, 2002; 2:133-143
Article]]> Joep Cornelissen 2002-03-01 10.1177/1470593102002001647 SAGE Publications <![CDATA[Paradoxes of consumer independence: a critical discourse analysis of the independent traveller]]> http://mtq.sagepub.com/cgi/content/short/8/3/253?rss=1&ssource=mfc Sep 1, 2008; 8:253-272
Article]]> Robert Caruana, Andrew Crane, James A. Fitchett 2008-09-01 10.1177/1470593108093556 SAGE Publications <![CDATA[Weaving a web: subaltern consumers, rising consumer culture, and television]]> http://mtq.sagepub.com/cgi/content/short/8/3/227?rss=1&ssource=mfc Sep 1, 2008; 8:227-252
Article]]> Rohit Varman, Russell W. Belk 2008-09-01 10.1177/1470593108093555 SAGE Publications <![CDATA[Death of a metaphor: reviewing the `marketing as relationships' frame]]> http://mtq.sagepub.com/cgi/content/short/8/2/167?rss=1&ssource=mfc Jun 1, 2008; 8:167-187
Article]]> Lisa O''Malley, Maurice Patterson, Helen Kelly-Holmes 2008-06-01 10.1177/1470593108089203 SAGE Publications <![CDATA[Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology]]> http://mtq.sagepub.com/cgi/content/short/8/1/91?rss=1&ssource=mfc Mar 1, 2008; 8:91-116
Article]]> Elena Simakova, Daniel Neyland 2008-03-01 10.1177/1470593107086486 SAGE Publications <![CDATA[Market practices and forms: introduction to the special issue]]> http://mtq.sagepub.com/cgi/content/short/8/1/5?rss=1&ssource=mfc Mar 1, 2008; 8:5-14
Article]]> Luis Araujo, Hans Kjellberg, Rob Spencer 2008-03-01 10.1177/1470593107086481 SAGE Publications <![CDATA[Are we nearly there yet? On the retro-dominant logic of marketing]]> http://mtq.sagepub.com/cgi/content/short/7/3/291?rss=1&ssource=mfc Sep 1, 2007; 7:291-300
Article]]> Stephen Brown 2007-09-01 10.1177/1470593107080348 SAGE Publications <![CDATA[An analysis of how nonresponse error is assessed in academic marketing research]]> http://mtq.sagepub.com/cgi/content/short/7/2/163?rss=1&ssource=mfc Jun 1, 2007; 7:163-183
Article]]> Joel E. Collier, Carol C. Bienstock 2007-06-01 10.1177/1470593107076865 SAGE Publications <![CDATA[Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market for romanticism]]> http://mtq.sagepub.com/cgi/content/short/7/2/115?rss=1&ssource=mfc Jun 1, 2007; 7:115-136
Article]]> Alan Bradshaw, Morris B. Holbrook 2007-06-01 10.1177/1470593107076861 SAGE Publications