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The 50 Most-Frequently Read Articles
in Marketing Theory during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 6. |
Gareth Smith, Alan French |
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The political brand: A consumer perspective |
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Jun 01, 2009; 9: 209-226.
(In "Article")
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| 7. |
Christian Grönroos |
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On defining marketing: finding a new roadmap for marketing |
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Dec 01, 2006; 6: 395-417.
(In "Article")
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| 8. |
Linda D. Peters, Jule B. Gassenheimer, Wesley J. Johnston |
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Marketing and the structuration of organizational learning |
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Sep 01, 2009; 9: 341-368.
(In "Article")
[Abstract]
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| 9. |
Stephan C. Henneberg, Margaret Scammell, Nicholas J. O''Shaughnessy |
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Political marketing management and theories of democracy |
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Jun 01, 2009; 9: 165-188.
(In "Article")
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| 10. |
Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo |
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The concept of perceived value: a systematic review of the research |
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Dec 01, 2007; 7: 427-451.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 11/04/2009 09:23:55
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