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The 50 Most-Frequently Read Articles
in Marketing Theory during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Bernard Cova, Daniele Dalli |
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Working consumers: the next step in marketing theory? |
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Sep 01, 2009; 9: 315-339.
(In "Article")
[Abstract]
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| 2. |
Avi Shankar, Richard Elliott, James A. Fitchett |
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Identity, consumption and narratives of socialization |
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Mar 01, 2009; 9: 75-94.
(In "Article")
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| 3. |
Laurent Muzellec, Mary C. Lambkin |
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Corporate branding and brand architecture: a conceptual framework |
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Mar 01, 2009; 9: 39-54.
(In "Article")
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| 4. |
Soo Jiuan Tan, Lily Chia |
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Are we measuring the same attitude? Understanding media effects on attitude towards advertising |
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Dec 01, 2007; 7: 353-377.
(In "Article")
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| 5. |
Jenni Romaniuk, Byron Sharp |
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Conceptualizing and measuring brand salience |
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Dec 01, 2004; 4: 327-342.
(In "Article")
[Abstract]
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Last Updated: 11/04/2009 09:23:55
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