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Sign In to gain access to subscriptions and/or personal tools. 		The 50 Most-Frequently Read Articles
in Marketing Theory during July 2008 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

1.  Christian Grönroos
On defining marketing: finding a new roadmap for marketing
Dec 01, 2006; 6: 395-417.
(In "Article")   [Abstract]     [PDF]
 
2.  Henrik Calonius
Contemporary Research in Marketing: A Market Behaviour Framework
Dec 01, 2006; 6: 419-428.
(In "Article")   [PDF]
 
3.  Mark Tadajewski
Remembering motivation research: toward an alternative genealogy of interpretive consumer research
Dec 01, 2006; 6: 429-466.
(In "Article")   [Abstract]     [PDF]
 
4.  Steve Charters, Simone Pettigrew
Conceptualizing product quality: the case of wine
Dec 01, 2006; 6: 467-483.
(In "Article")   [Abstract]     [PDF]
 
5.  Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo
The concept of perceived value: a systematic review of the research
Dec 01, 2007; 7: 427-451.
(In "Article")   [Abstract]     [PDF]
 
   [Next 5 Articles]

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Last Updated: 08/04/2008 10:44:12