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The 50 Most-Frequently Cited Articles
in Marketing Theory as of November 1, 2009 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 6. |
Eric H. Shaw, D. G.Brian Jones |
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A history of schools of marketing thought |
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Sep 01, 2005; 5: 239-281.
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| 7. |
Barbara Stern, George M. Zinkhan, Anupam Jaju |
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Marketing Images: Construct Definition, Measurement Issues, and Theory Development |
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Jun 01, 2001; 1: 201-224.
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| 8. |
Hans Kjellberg, Claes-Fredrik Helgesson |
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On the nature of markets and their practices |
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Jun 01, 2007; 7: 137-162.
(In "Article")
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| 9. |
Christian Grönroos |
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On defining marketing: finding a new roadmap for marketing |
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Dec 01, 2006; 6: 395-417.
(In "Article")
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| 10. |
Robert Aitken, David Ballantyne, Phil Osborne, John Williams |
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Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum |
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Sep 01, 2006; 6: 275-280.
(In "Article")
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Last Updated: 11/04/2009 09:23:23
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