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The 50 Most-Frequently Cited Articles
in Marketing Theory as of August 1, 2008 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 1. |
John R. Rossiter |
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What Is Marketing Knowledge?: Stage I: forms of marketing knowledge |
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Mar 01, 2001; 1: 9-26.
(In "Article")
[Abstract]
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| 2. |
Raymond Hubbard, R. Murray Lindsay |
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How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development |
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Dec 01, 2002; 2: 381-402.
(In "Article")
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| 3. |
Barbara Stern, George M. Zinkhan, Anupam Jaju |
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Marketing Images: Construct Definition, Measurement Issues, and Theory Development |
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Jun 01, 2001; 1: 201-224.
(In "Article")
[Abstract]
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| 4. |
Hans Kjellberg, Claes-Fredrik Helgesson |
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On the nature of markets and their practices |
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Jun 01, 2007; 7: 137-162.
(In "Article")
[Abstract]
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| 5. |
Roderick J. Brodie, Mark S. Glynn, Joel van Durme |
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Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking |
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Mar 01, 2002; 2: 5-28.
(In "Article")
[Abstract]
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[Next 5 Articles]
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Last Updated: 08/04/2008 10:43:49
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