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The 50 Most-Frequently Cited Articles
in Marketing Theory as of November 1, 2009 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 1. |
John R. Rossiter |
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What Is Marketing Knowledge?: Stage I: forms of marketing knowledge |
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Mar 01, 2001; 1: 9-26.
(In "Article")
[Abstract]
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| 2. |
Robert F. Lusch, Stephen L. Vargo |
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Service-dominant logic: reactions, reflections and refinements |
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Sep 01, 2006; 6: 281-288.
(In "Article")
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| 3. |
Raymond Hubbard, R. Murray Lindsay |
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How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development |
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Dec 01, 2002; 2: 381-402.
(In "Article")
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| 4. |
Mark Tadajewski |
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Remembering motivation research: toward an alternative genealogy of interpretive consumer research |
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Dec 01, 2006; 6: 429-466.
(In "Article")
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| 5. |
Mark Tadajewski |
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The ordering of marketing theory: the influence of McCarthyism and the Cold War |
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Jun 01, 2006; 6: 163-199.
(In "Article")
[Abstract]
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Last Updated: 11/04/2009 09:23:23
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