Marketing Theory -- Table of Contents (June 2009, 9 [2])

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Contents: June 2009, Volume 9, No. 2 [Index by Author]
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Phil Harris and Patrick Butler: Note from the Editors
Marketing Theory 2009 9: 147-148. [PDF] [Request Permission]

Patrick Butler and Phil Harris: Considerations on the evolution of political marketing theory
Marketing Theory 2009 9: 149-164. [Abstract] [PDF] [References] [Request Permission]

Stephan C. Henneberg, Margaret Scammell, and Nicholas J. O'Shaughnessy: Political marketing management and theories of democracy
Marketing Theory 2009 9: 165-188. [Abstract] [PDF] [References] [Request Permission]

Aron O'Cass: A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
Marketing Theory 2009 9: 189-208. [Abstract] [PDF] [References] [Request Permission]

Gareth Smith and Alan French: The political brand: A consumer perspective
Marketing Theory 2009 9: 209-226. [Abstract] [PDF] [References] [Request Permission]

Nicholas J. O'Shaughnessy and Paul R. Baines: Selling terror: The symbolization and positioning of Jihad
Marketing Theory 2009 9: 227-241. [Abstract] [PDF] [References] [Request Permission]

Andrew Hughes and Stephen Dann: Political marketing and stakeholder engagement
Marketing Theory 2009 9: 243-256. [Abstract] [PDF] [References] [Request Permission]

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