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Marketing Theory
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Contents: December 2008, Volume 8, No. 4   [Index by Author] 

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Mark Tadajewski and Michael Saren

Marketing Theory 2008 8: 323-338. [Abstract] [PDF] [References] [Request Permission]  
Steffen Böhm and Vinícius Brei

Marketing Theory 2008 8: 339-366. [Abstract] [PDF] [References] [Request Permission]  
Ben Wooliscroft

Marketing Theory 2008 8: 367-385. [Abstract] [PDF] [References] [Request Permission]  
Paul Henry and Marylouise Caldwell

Marketing Theory 2008 8: 387-405. [Abstract] [PDF] [References] [Request Permission]  
Stephen J. Gould

Marketing Theory 2008 8: 407-424. [Abstract] [PDF] [References] [Request Permission]  
Gad Saad

Marketing Theory 2008 8: 425-448. [Abstract] [PDF] [References] [Request Permission]  
Anthony Patterson, Alan Bradshaw, and Stephen Brown

Marketing Theory 2008 8: 449-463. [Abstract] [PDF] [References] [Request Permission]  
Mark Tadajewski

Marketing Theory 2008 8: 465-484. [Abstract] [PDF] [References] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.