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Marketing Theory
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Contents: September 2008, Volume 8, No. 3   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Rohit Varman and Russell W. Belk

Marketing Theory 2008 8: 227-252. [Abstract] [PDF] [References] [Request Permission]  
Robert Caruana, Andrew Crane, and James A. Fitchett

Marketing Theory 2008 8: 253-272. [Abstract] [PDF] [References] [Request Permission]  
Mark Tadajewski

Marketing Theory 2008 8: 273-297. [Abstract] [PDF] [References] [Request Permission]  
Antony Beckett and Ajit Nayak

Marketing Theory 2008 8: 299-317. [Abstract] [PDF] [References] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.