Marketing Theory

 

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Contents: June 2008, Volume 8, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

John R. Rossiter and Gordon R. Foxall

Marketing Theory 2008 8: 123-141. [Abstract] [PDF] [References] [Request Permission]  
Stephen Brown and Hope Jensen Schau

Marketing Theory 2008 8: 143-165. [Abstract] [PDF] [References] [Request Permission]  
Lisa O'Malley, Maurice Patterson, and Helen Kelly-Holmes

Marketing Theory 2008 8: 167-187. [Abstract] [PDF] [References] [Request Permission]  
Omar Merlo, Bryan A. Lukas, and Gregory J. Whitwell

Marketing Theory 2008 8: 189-204. [Abstract] [PDF] [References] [Request Permission]  
Arild Wæraas

Marketing Theory 2008 8: 205-221. [Abstract] [PDF] [References] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.