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Marketing Theory
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Contents: March 2008, Volume 8, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Luis Araujo, Hans Kjellberg, and Rob Spencer

Marketing Theory 2008 8: 5-14. [PDF] [References]  
Franck Cochoy

Marketing Theory 2008 8: 15-44. [Abstract] [PDF] [References]  
John H. Finch and Virginia L. Acha

Marketing Theory 2008 8: 45-66. [Abstract] [PDF] [References]  
Per Andersson, Katarina Aspenberg, and Hans Kjellberg

Marketing Theory 2008 8: 67-90. [Abstract] [PDF] [References]  
Elena Simakova and Daniel Neyland

Marketing Theory 2008 8: 91-116. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.