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Marketing Theory
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Contents: December 2007, Volume 7, No. 4   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Chris Miles

Marketing Theory 2007 7: 307-334. [Abstract] [PDF] [References]  

Ronald A. Fullerton

Marketing Theory 2007 7: 335-352. [Abstract] [PDF] [References]  

Soo Jiuan Tan and Lily Chia

Marketing Theory 2007 7: 353-377. [Abstract] [PDF] [References]  

Martine Stead, Laura McDermott, and Gerard Hastings

Marketing Theory 2007 7: 379-406. [Abstract] [PDF] [References]  

Miriam Salzer-Mörling and Lars Strannegård

Marketing Theory 2007 7: 407-425. [Abstract] [PDF] [References]  

Raquel Sánchez-Fernández and M. Ángeles Iniesta-Bonillo

Marketing Theory 2007 7: 427-451. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.