Marketing Theory -- Table of Contents (September 2007, 7 [3])

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Contents: September 2007, Volume 7, No. 3 [Index by Author] Other Issues:

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Luis Araujo: Markets, market-making and marketing
Marketing Theory 2007 7: 211-226. [Abstract] [PDF] [References]

Elizabeth C. Hirschman: Metaphor in the marketplace
Marketing Theory 2007 7: 227-248. [Abstract] [PDF] [References]

Magdalena Cismaru and Anne M. Lavack: Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model
Marketing Theory 2007 7: 249-270. [Abstract] [PDF] [References]

Peter Svensson: Producing marketing: towards a social-phenomenology of marketing work
Marketing Theory 2007 7: 271-290. [Abstract] [PDF] [References]

Stephen Brown: Are we nearly there yet? On the retro-dominant logic of marketing
Marketing Theory 2007 7: 291-300. [PDF] [References]

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