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Marketing Theory
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Contents: June 2007, Volume 7, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Alan Bradshaw and Morris B. Holbrook

Marketing Theory 2007 7: 115-136. [Abstract] [PDF] [References]  

Hans Kjellberg and Claes-Fredrik Helgesson

Marketing Theory 2007 7: 137-162. [Abstract] [PDF] [References]  

Joel E. Collier and Carol C. Bienstock

Marketing Theory 2007 7: 163-183. [Abstract] [PDF] [References]  

Kajsa Hulthén and Lars-Erik Gadde

Marketing Theory 2007 7: 184-207. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.