Nicola J. Bown

The relevance of judgment and decision making research for marketing: Introduction to the special issue
Marketing Theory 2007 7: 5-11. [Abstract] [PDF] [References]  

Barbara Fasolo, Gary H. McClelland, and Peter M. Todd

Escaping the tyranny of choice: when fewer attributes make choice easier
Marketing Theory 2007 7: 13-26. [Abstract] [PDF] [References]  

Jason Boothe, Janet A. Schwartz, and Gretchen B. Chapman

Preference reversals resulting from a market value heuristic
Marketing Theory 2007 7: 27-38. [Abstract] [PDF] [References]  

Jerome R. Busemeyer, Rachel Barkan, Shailendra Mehta, and Alok Chaturvedi

Context effects and models of preferential choice: implications for consumer behavior
Marketing Theory 2007 7: 39-58. [Abstract] [PDF] [References]  

Daniel Read

Time and the marketplace
Marketing Theory 2007 7: 59-74. [Abstract] [PDF] [References]  

Sandra C. Jones

Implications of behavioral decision theory for health marketing
Marketing Theory 2007 7: 75-91. [Abstract] [PDF] [References]  

Elina Jaakkola

Purchase decision-making within professional consumer services: Organizational or consumer buying behaviour?
Marketing Theory 2007 7: 93-108. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.