Marketing Theory -- Table of Contents (June 1 2006, 6 [2])

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Contents: June 1 2006, Volume 6, No. 2 [Index by Author] Other Issues:

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A. Fuat Firat and Nikhilesh Dholakia: Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing
Marketing Theory 2006 6: 123-162. [Abstract] [PDF] [References]

Mark Tadajewski: The ordering of marketing theory: the influence of McCarthyism and the Cold War
Marketing Theory 2006 6: 163-199. [Abstract] [PDF] [References]

Zannie Giraud Voss and Véronique Cova: How sex differences in perceptions influence customer satisfaction: a study of theatre audiences
Marketing Theory 2006 6: 201-221. [Abstract] [PDF] [References]

Kishore Gopalakrishna Pillai and Ronald E. Goldsmith: Calibrating managerial knowledge of customer feedback measures: a conceptual model
Marketing Theory 2006 6: 223-243. [Abstract] [PDF] [References]

Gilles Marion: Research Note: Marketing ideology and criticism: Legitimacy and legitimization
Marketing Theory 2006 6: 245-262. [Abstract] [PDF] [References]

Daragh O’Reilly: Commentary: Branding ideology
Marketing Theory 2006 6: 263-271. [PDF] [References]

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