Marketing Theory -- Table of Contents (March 1 2006, 6 [1])

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Contents: March 1 2006, Volume 6, No. 1 [Index by Author] Other Issues:

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Jonathan E. Schroeder: Editorial: Introduction to the special issue on aesthetics, images and vision
Marketing Theory 2006 6: 5-10. [PDF] [References]

Alladi Venkatesh and Laurie A. Meamber: Arts and aesthetics: Marketing and cultural production
Marketing Theory 2006 6: 11-39. [Abstract] [PDF] [References]

Detlev Zwick and Nikhilesh Dholakia: Bringing the market to life: screen aesthetics and the epistemic consumption object
Marketing Theory 2006 6: 41-62. [Abstract] [PDF] [References]

Paul A. Bottomley and John R. Doyle: The interactive effects of colors and products on perceptions of brand logo appropriateness
Marketing Theory 2006 6: 63-83. [Abstract] [PDF] [References]

Kent Drummond: The migration of art from museum to market: Consuming Caravaggio
Marketing Theory 2006 6: 85-105. [Abstract] [PDF] [References]

Isabelle Szmigin: The aestheticization of consumption: an exploration of ‘brand.new’ and ‘Shopping’
Marketing Theory 2006 6: 107-118. [Abstract] [PDF] [References]

: Reviewers for this special issue
Marketing Theory 2006 6: 119. [PDF]

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