Marketing Theory -- Table of Contents (December 1 2005, 5 [4])

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Contents: December 1 2005, Volume 5, No. 4 [Index by Author] Other Issues:

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Eugene Sivadas and Mark S. Johnson: Knowledge flows in marketing: An analysis of journal article references and citations
Marketing Theory 2005 5: 339-361. [Abstract] [PDF] [References]

Ian F. Wilkinson and Louise C. Young: Toward a normative theory of normative marketing theory
Marketing Theory 2005 5: 363-396. [Abstract] [PDF] [References]

Andrea C. Beetles and Lloyd C. Harris: Consumer attitudes towards female nudity in advertising: An empirical study
Marketing Theory 2005 5: 397-432. [Abstract] [PDF] [References]

Carolin Plewa, Pascale Quester, and Thomas Baaken: Relationship marketing and university-industry linkages: A conceptual framework
Marketing Theory 2005 5: 433-456. [Abstract] [PDF] [References]

Kenneth B. Kahn and Matthew B. Myers: Framing marketing effectiveness as a process and outcome
Marketing Theory 2005 5: 457-469. [Abstract] [PDF] [References]

: Special issue on Market-making: Marketing practices and the shaping of markets
Marketing Theory 2005 5: 471-472. [PDF]

: Thanks to reviewers
Marketing Theory 2005 5: 473-474. [PDF]

: Index Volume 5, 2005
Marketing Theory 2005 5: 475-476. [PDF]

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