Marketing Theory -- Table of Contents (September 1 2005, 5 [3])

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Contents: September 1 2005, Volume 5, No. 3 [Index by Author] Other Issues:

The history of marketing thought

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Terrence H. Witkowski: Introduction to the special issue on the history of marketing thought
Marketing Theory 2005 5: 235-237. [PDF] [References]

Eric H. Shaw and D. G.Brian Jones: A history of schools of marketing thought
Marketing Theory 2005 5: 239-281. [Abstract] [PDF] [References]

Karen F. A. Fox, Irina I. Skorobogatykh, and Olga V. Saginova: The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing
Marketing Theory 2005 5: 283-307. [Abstract] [PDF] [References]

Roger Mason: Missing links: Product classification theory and the social characteristics of goods
Marketing Theory 2005 5: 309-322. [Abstract] [PDF] [References]

Raymond Hubbard, Andrew T. Norman, and Chip E. Miller: Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s
Marketing Theory 2005 5: 323-336. [Abstract] [PDF] [References]

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