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Marketing Theory
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Contents: December 1 2003, Volume 3, No. 4   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Kathleen J. Kelly, Ruth W. Edwards, Maria Leonora G. Comello, Barbara A. Plested, Pamela Jumper Thurman, and Michael D. Slater

Marketing Theory 2003 3: 411-426. [Abstract] [PDF] [References]  

Angus Laing

Marketing Theory 2003 3: 427-445. [Abstract] [PDF] [References]  

Alastair Tombs and Janet R. McColl-Kennedy

Marketing Theory 2003 3: 447-475. [Abstract] [PDF] [References]  

Mark S. Johnson

Marketing Theory 2003 3: 477-501. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.