Rod Brodie, Nicole Coviello, and Friedhelm Bliemel

Introduction to the Special Issue on Conceptual Developments in Relationship Marketing
Marketing Theory 2003 3: 5-7. [PDF]  

Lloyd C. Harris, Lisa O'Malley, and Maurice Patterson

Professional Interaction: Exploring the Concept of Attraction
Marketing Theory 2003 3: 9-36. [Abstract] [PDF] [References]  

Joël Van Durme, Roderick J. Brodie, and David Redmore

Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
Marketing Theory 2003 3: 37-57. [Abstract] [PDF] [References]  

Sami Berghäll

Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships
Marketing Theory 2003 3: 59-77. [Abstract] [PDF] [References]  

Keith Blois

B2B `Relationships' - A Social Construction of Reality?: A Study of Marks and Spencer and One of its Major Suppliers
Marketing Theory 2003 3: 79-95. [Abstract] [PDF] [References]  

Mario Rese

Relationship Marketing and Customer Satisfaction: An Information Economics Perspective
Marketing Theory 2003 3: 97-117. [Abstract] [PDF] [References]  

Matthias Gouthier and Stefan Schmid

Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View
Marketing Theory 2003 3: 119-143. [Abstract] [PDF] [References]  

John Egan

Back to the Future: Divergence in Relationship Marketing Research
Marketing Theory 2003 3: 145-157. [Abstract] [PDF] [References]  

David Ballantyne, Martin Christopher, and Adrian Payne

Relationship Marketing: Looking Back, Looking Forward
Marketing Theory 2003 3: 159-166. [Abstract] [PDF] [References]  

Evert Gummesson

Relationship Marketing: It all Happens here and now!
Marketing Theory 2003 3: 167-169. [PDF] [References]  

Christian Grönroos

Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?
Marketing Theory 2003 3: 171-173. [PDF] [References]  

David T. Wilson

Value Exchange as the Foundation Stone of Relationship Marketing
Marketing Theory 2003 3: 175-177. [PDF] [References]  

lan Wilkinson and Louise Young

A View from the Edge
Marketing Theory 2003 3: 179-181. [PDF] [References]  

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