John R. Rossiter

Introduction to the Special Issue on marketing Knowledge
Marketing Theory 2002 2: 331-332. [PDF]  

Sandra C. Jones

Summary of Rossiter’s Article on ‘Forms of Marketing Knowledge’
Marketing Theory 2002 2: 333-337. [PDF]  

Roderick J. Brodie

The Challenge to include Relational Concepts
Marketing Theory 2002 2: 339-343. [PDF] [References]  

Mark Uncles

From Marketing Knowledge Tomarketing Principles
Marketing Theory 2002 2: 345-353. [PDF] [References]  

Berend Wierenga

On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making
Marketing Theory 2002 2: 355-362. [PDF] [References]  

David Midgley

What to Codify: Marketing Science or Marketing Engineering?
Marketing Theory 2002 2: 363-368. [PDF] [References]  

John R. Rossiter

The Five Forms of Transmissible, Usable marketing Knowledge
Marketing Theory 2002 2: 369-380. [PDF] [References]  

Raymond Hubbard and R. Murray Lindsay

How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development
Marketing Theory 2002 2: 381-402. [Abstract] [PDF] [References]  

Shelby H. McIntyre and Max Sutherland

A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm
Marketing Theory 2002 2: 403-418. [Abstract] [PDF] [References]  

Rohan Miller

A Prototype Skills Audit for Marketing Communications Professionals
Marketing Theory 2002 2: 419-428. [Abstract] [PDF] [References]  

Special Issue on New Developments in advertising Theory
Marketing Theory 2002 2: 429-430. [PDF]  

Index Volume 2, 2002
Marketing Theory 2002 2: 431-432. [PDF]  

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