Marketing Theory

 

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Contents: September 1 2002, Volume 2, No. 3   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stephen Brown

Marketing Theory 2002 2: 243-271. [Abstract] [PDF] [References]  

Ronald Paul Hill

Marketing Theory 2002 2: 273-293. [Abstract] [PDF] [References]  

Rob Lawson and Sarah Todd

Marketing Theory 2002 2: 295-307. [Abstract] [PDF] [References]  

James Fitchett

Marketing Theory 2002 2: 309-322. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.