Marketing Theory

 

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Contents: June 1 2002, Volume 2, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

John O'Shaughnessy and Nicholas O'Shaughnessy

Marketing Theory 2002 2: 147-164. [Abstract] [PDF] [References]  

Jaana Tahtinen and Aino Halinen

Marketing Theory 2002 2: 165-188. [Abstract] [PDF] [References]  

Sharon Schembri and Jorgen Sandberg

Marketing Theory 2002 2: 189-205. [Abstract] [PDF] [References]  

Dawn Burton

Marketing Theory 2002 2: 207-236. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.