Marketing Theory

 

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Contents: March 1 2002, Volume 2, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Roderick J. Brodie, Mark S. Glynn, and Joel van Durme

Marketing Theory 2002 2: 5-28. [Abstract] [PDF] [References]  

Janette Davies, Gordon R. Foxall, and John Pallister

Marketing Theory 2002 2: 29-113. [Abstract] [PDF] [References]  

Peter November

Marketing Theory 2002 2: 115-132. [Abstract] [PDF] [References]  

Joep Cornelissen

Marketing Theory 2002 2: 133-143. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.