Marketing Theory -- Table of Contents (June 1 2001, 1 [2])

Sign In to gain access to subscriptions and/or personal tools.

Receive this page by email each issue: [Sign up for eTOCs]

Contents: June 1 2001, Volume 1, No. 2 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Morris B. Holbrook: Times Square, Disneyphobia, Hegemickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental
Marketing Theory 2001 1: 139-163. [Abstract] [PDF] [References]

Gordon R. Foxall: Foundations of Consumer Behaviour Analysis
Marketing Theory 2001 1: 165-199. [Abstract] [PDF] [References]

Barbara Stern, George M. Zinkhan, and Anupam Jaju: Marketing Images: Construct Definition, Measurement Issues, and Theory Development
Marketing Theory 2001 1: 201-224. [Abstract] [PDF] [References]

Chris Manolis, Laurie A. Meamber, Robert D. Winsor, and Charles M. Brooks: Partial Employees and Consumers: A Postmodern, Meta-Theoretical Perspective for services Marketing
Marketing Theory 2001 1: 225-243. [Abstract] [PDF] [References]

: Special Issue on Marketing Knowledge
Marketing Theory 2001 1: 245. [PDF]

: Index Volume 1, 2001
Marketing Theory 2001 1: 247. [PDF]

Marketing Theory

Quick Search this Journal

Journal Navigation