Marketing Theory -- Table of Contents (March 1 2001, 1 [1])

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Contents: March 1 2001, Volume 1, No. 1 [Index by Author] Other Issues:

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: Welcome to Marketing Theory!
Marketing Theory 2001 1: 5-8. [PDF]

John R. Rossiter: What Is Marketing Knowledge?: Stage I: forms of marketing knowledge
Marketing Theory 2001 1: 9-26. [Abstract] [PDF] [References]

Evert Gummesson: Are current research approaches inmarketing leading us astray?
Marketing Theory 2001 1: 27-48. [Abstract] [PDF] [References]

Stephen Brown, Elizabeth C. Hirschman, and Pauline Maclaran: Always Historicize!: Researching marketing history in a post-historical epoch
Marketing Theory 2001 1: 49-89. [Abstract] [PDF] [References]

Stephanie O’Donohoe: Living with Ambivalence: Attitudes to advertising in postmodern times
Marketing Theory 2001 1: 91-108. [Abstract] [PDF] [References]

Dawn Iacobucci: Commonalities between Researchmethods for Consumer Science and biblical Scholarship
Marketing Theory 2001 1: 109-133. [Abstract] [PDF] [References]

Marketing Theory

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