This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Venkatesh, A. Articles by Meamber, L. A. Search for Related Content Social Bookmarking                   What's this?

Arts and aesthetics: Marketing and cultural production

University of California, Irvine, USA

Laurie A. Meamber

George Mason University, USA

Cultural production concerns the creation, diffusion, and consumption of cultural products. In this article, we discuss cultural production as related to the marketing and consumption of aesthetics. The article addresses the following topics: the nature of cultural production, including the roles that producers, cultural intermediaries and consumers play in the process; emerging perspectives and ideas on cultural production; aesthetics and art in cultural production; new epistemologies concerning postmodernism and posthumanism as related to cultural production; and the implications of the cultural production processes for the marketing aspects of cultural industries. This article sets forth marketing as the context and framework for the functioning of the cultural production system.

Key Words: aesthetics • art • cultural industries • cultural production • marketing • posthumanism • postmodernism

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				R. Caruana, A. Crane, and J. A. Fitchett Paradoxes of consumer independence: a critical discourse analysis of the independent traveller Marketing Theory, September 1, 2008; 8(3): 253 - 272. [Abstract] [PDF]

				A. Bradshaw and M. B. Holbrook Remembering Chet: theorizing the mythology of the self-destructive bohemian artist as self-producer and self-consumer in the market for romanticism Marketing Theory, June 1, 2007; 7(2): 115 - 136. [Abstract] [PDF]